About Us

Our Foundations

As leaders in sustainable and socially responsible fashion, our approach is simple and effective. Bamboo, which is a highly-sustainable crop, is the basis for our organic, high-quality textiles. Made in Melbourne from start to finish, this material is then used to produce our designer range of premium clothing.

Changing the way we make clothes, Sha-de is on a journey to consistently seek out the best solutions in fashion production. Through collaboration and consultation in this fast-paced industry, our ultimate goal is to deliver a product that improves the world we live in by reducing the impact on our planet.

An inspiring road map for the next 15 years has been outlined by the United Nations Sustainable Development Goals, released in 2015.

Key targets include: 

  1. Achieving the sustainable management and efficient use of natural resources by 2030;
  2. Substantially reducing waste generation through prevention, reduction, recycle and reuse; and
  3. Encouraging companies to adopt sustainable practices and to integrate sustainability information into their reporting cycle.

Our business model is guided by these international targets, and our decision-making processes consistently reflect environmentally sustainable best practice.

 

Raw Material

Sha-de use bamboo as the fibre within our premium fabric. Growing up to a metre every day, bamboo is a sustainable crop with exceptional eco-credentials. Requiring no pesticides and minimal water, it grows very fast and stores more carbon from the atmosphere than a similarly-sized timber forest.

 

LuxeBamboo

Exclusively developed by Sha-de, LuxeBamboo is a silky-smooth fabric which is knitted in Melbourne. A beautifully draping textile which combines naturally light-weight and breathable bamboo with the suppleness of Lycra®, LuxeBamboo is the basis for Sha-de’s luxurious and environmentally sustainable fashion range.

 

Skin Protection

Custom-designed for Australia’s harsh sunshine, Sha-de’s range of eco-luxury apparel is ideal for the skin conscious looking for everyday protection. Using the latest advancements in fabric technology and a close working relationship with the CSIRO, Sha-de developed a knitting process to produce a material with a very high level of sun protection. Reducing exposure to harmful UVA and UVB rays reduces the risk of skin cancer, slows collagen damage and premature skin ageing.

 

Reducing Emissions

Shopping locally is rapidly growing in popularity. Not only is supporting local business great for our neighbourhood as well as our nation’s economy, but consumers now readily recognise the importance of reducing emissions.

By producing both the textile and the clothing in the same city, our transport emissions have been slashed. In fact, our materials only have to travel within a 15 kilometre radius throughout the entire manufacturing process (maybe a graphic showing the route because it is a simple message).

 

Reducing Landfill

Our clothes are made to last, retaining their shape and suppleness. But maybe you’ve grown tired of the colour? If you love that classic piece, let us give it a new lease on life. Together we can reduce landfill by recycling and over dying quality clothing, making a tangible, real-world difference.

 

Transparency

Consumers are becoming increasingly aware of the impact their choices can make on the world. Many of us would like to know exactly what processes and which people make up the supply chain so that we can make an educated purchase decision.

Sha-de prides itself on transparency and are always keen to talk to our customers about the sustainability and social responsibility of our manufacturing process. We welcome an open-ended discussion, because ultimately the question we ask ourselves is “is this the best possible way we could be making this?”